PayPal
As the Creative Director on PayPal, I developed creative content campaigns tailored to B2B and enterprise audiences. My role involved leading teams in crafting compelling, results-driven creative work and focusing on elevating the brand’s presence within key business sectors. Through a combination of deep industry insight and client collaboration, we helped the world see that they had a friend in the payments business.
Below you’ll find a few recent highlights from my ongoing engagement with the brand.
When customers win, merchants win.
In this campaign, the goal was to define PayPal as more than just another payments platform. We aimed to tell the story of an experience-engine. Because when you spend 20+ years building a “two-sided” network, where customers can pay seamlessly and securely, and merchants see fewer abandoned carts, you end up with incredible customer experiences and higher sales. That’s win-win.
