I’m a creative director

and design thinker,     

working at the                

intersection of art    

and technology.             


Intro

During my 20+ years in the brand and advertising world, I’ve created insight-driven, media-agnostic 360º creative campaigns that connect with audiences and give them a reason to believe.

Most recently I’ve been crafting full-funnel brand and demand campaigns for HP, PayPal and Cloudera, including lots of hands-on work building brand identities for companies like Macrobond and Ingram Micro.


Distinct Skills

  • By designing brands and campaigns based on a core story we share with our audience, I help clients move from simply saying things to actually being understood. It starts with identifying a core belief, an idea, that a brand and its audience can align around.

  • Art direction is my first language. It’s the place where instinct and craft collide. I build visual systems that reflect the soul of a brand and translate its values into type, color, image, and motion. Whether designing a scalable B2B content campaign or making a movie, my approach ensures that every creative decision ladders back to narrative and audience impact. For me, the work is the reward. 

  • Everyone can be awesome at this. All it takes is practice. I mentor, coach, and enhance internal creative talent, helping us all make things that make a difference for our clients and ourselves. 

  • Both agencies and brands need to scale. I design modular campaign systems stacked with templates, toolkits, and asset libraries to embolden creativity…while maintaining brand consistency. I’ve built systems that empower local market teams, cross-functional partners, and in-house creatives to do great, coherent work, faster.

    I integrate AI seamlessly into both process and production, using a spectrum of tools to automate the repetitive, spark the exploratory, and keep creative teams focused on thinking bigger.


Latest Updates


Client Projects

HP

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PayPal

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