The world’s leading cloud commerce brand, serving over 350,000,000 seats, created from scratch.
Business, accelerated.
CloudBlue, owned by Ingram Micro, is the leading global cloud software and services platform, operating in more than 45 countries, powering more than 200 of the world’s largest cloud marketplaces, managing more than 27 million enterprise cloud subscriptions and is valued at more than $1 billion in revenue.
I led the effort to create the CloudBlue brand from a scribble in my sketchpad to a fully integrated, multi-channel brand. From the "spectrum" logo and visual identity, to their messaging and GTM strategy.
I developed the CloudBlue visual identity and led all creative efforts on all channels. The project is on-going.
Motion
Launch video
The launch of the brand took place at a cloud software convention in Germany with 30,000 attendees. The keynote speaker stood between two 90ft wide screens.
Value prop video
For an audience that wanted more details on what CloudBlue had to offer, I created this video with new visual elements to represent different aspects of the value proposition.
